About PhDr. Oliver Scharfenberg

Oliver Scharfenberg, MBA, PhDr., is a business administration graduate and author with expertise in employer branding, quality seals and trust marks, marketing, and AI visibility. He explores how companies can build stronger employer brands, earn trust through credible quality labels, and improve their visibility across digital channels and AI-powered search and answer platforms. Through his books and articles, Oliver makes complex topics accessible and shares practical insights to help businesses stand out.

Using Facebook for Job Postings and Recruitment

The hunt for the perfect job or the ideal candidate has changed a lot over the past years. Job seekers are no longer flipping through the classifieds section of their local newspaper, and employers are no longer solely relying on recruitment agencies. A lot of companies and job seekers are [...]

2026-11-03T10:26:56-05:008. April 2024|Categories: B2B Business News|Tags: |

Best Practices in Talent Acquisition

A strong talent acquisition strategy is essential because every successful business understands the importance of bringing on board skilled individuals who can contribute to their progress and success. Careful planning and a strategic method are essential to secure the right talent for a job opening. Talent acquisition is a critical [...]

2026-11-03T10:26:58-05:0025. March 2024|Categories: B2B Business News|Tags: |

Learn How to Recruit Passive Candidates

About 70% of the global workforce are passive job seekers—people who are happy in their current jobs but open to new opportunities. Successfully recruiting these individuals can greatly improve your hiring strategy. This guide provides practical steps for reaching out to this often-overlooked but key group of workers. Learn how [...]

2026-11-03T10:27:27-05:0025. March 2024|Categories: B2B Business News|Tags: |

How To Draw In More Applicants As An Employer

Attracting top talent is crucial for the success of any organization, but it’s not as easy as it once was. In order to land team members that help the company excel, employers now have to adopt creative and innovative strategies to get more applications in general, let alone the [...]

2026-11-03T10:27:30-05:0025. March 2024|Categories: B2B Business News|Tags: |

How To Be A Good Employer

Being a good employer sounds incredibly broad and vague, though it’s actually far more simple than some might think. Exceptional employers go beyond just the basics; they demonstrate empathy and a commitment to the well-being of everyone on their team. With the recent “Great Resignation” that took place in the [...]

2026-11-03T10:27:32-05:0025. March 2024|Categories: B2B Business News|Tags: , |

What Makes an Employer A Great Place to Work?

A great place to work isn't defined solely by salaries or perks; it's about balance, benefits, culture, and security. These pillars are crucial for employee satisfaction and a company's success. A positive work environment also lowers recruitment costs, boosts retention rates, and enhances employee branding. A strong reputation as a [...]

Exploring the Impact of a 4-Day Work Week on Companies

Working less can lead to more productivity, more innovation, and a more engaged workforce. For this reason, many companies are introducing the 4-day week. Employees' needs are changing. After the pandemic, they want more flexibility. Although four-day work weeks sound counterintuitive, many companies are experiencing great results. For instance, [...]

10 Trends in Employer Branding You Cannot Miss!

Employer branding is how companies create and show their current and potential employees a positive image. Based on the company's mission, values, and culture, this image showcases what the company is really about. A good employer brand brings many benefits. Firstly, it can reduce hiring costs by making the [...]

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