Build Trust with Quality Seals, Awards & Certificates

Show your commitment to quality and attract new customers and qualified employees faster with USIQ quality seals, awards and certificates.

✅ Published criteria you can point to

✅ Surveys of your own employees or customers

✅ Every award checked by a second reviewer

✅ A public verification page for every seal

Business team celebrating quality seal certification

PRESS RELEASES ABOUT USIQ ON

AND OVER 450 NEWS SITES

Published through the EIN Presswire distribution service. These are paid press release placements, not independent editorial coverage.

About Our Quality Seals & Certificates

USIQ quality seals recognize organizations that meet published criteria for a specific program. USIQ is a private provider operated by Quality Standardization and Certification LLC. A seal is not a government approval or accreditation, and it is not a ranking or a comparison with other companies. Each assessment is paid for by the participating organization, and payment does not guarantee certification or a particular tier. If no award is issued, USIQ keeps only the $990 exam fee for the survey and its evaluation and refunds the rest. Seals are awarded in four tiers, Certified, Silver, Gold and Platinum, and are valid for 24 months from the issue date. Each seal links to a verification record showing the organization, covered scope, tier, issue and expiration dates, and current status. Key seals include:

  • Top Employer: Assesses workplace practices through an employee survey and an HR assessment against published criteria. 
  • Family-Friendly Employer: Assesses how well an employer helps people combine work with family and caregiving, through a confidential survey of all employees and a family-focused HR assessment. 
  • Top Service: Assesses customer service through a survey of the company's own customers and a management assessment. 
  • World's Best Employer: An award for employers based on a meta-study of independent sources such as employer ratings, surveys and press coverage. 

Benefits of Our Quality Seals & Certificates:

  • Published criteria: what is measured and how it is scored is public before you apply.
  • Real respondents: your own employees or customers answer, not anonymous internet users.
  • Independent review: people score and decide, a second reviewer checks every award, and payment never buys a result.
  • Usable results: you receive the survey results in clear tables, so you can see where to improve.
  • Public verification: every seal links to a page showing the level, the scope and the exact dates.
  • Visibility: depending on your package, a landing page, social media posts and a press release help you show the result.
Business team enjoying benefits of our quality seals
0%
Higher willingness to pay for products with a seal*

*Once consumers had read the seal criteria. Representative survey of 1,222 consumers in Germany, Dr. Grieger & Cie. Marktforschung, 2016.

0 pp
Higher stated application intention with an employer seal*

*Percentage points, 53.9% vs. 38.0%. Randomized experiment with 1,093 participants (Scharfenberg, 2024). Details on the research page.

0%
Higher purchase probability for products with a seal*

*Average across 12 product seals. Representative survey of 1,222 consumers in Germany, Dr. Grieger & Cie. Marktforschung, 2016.

“Our primary strategic goal is to remain the best employer in customer service. Awards like World’s Best Employer are proof of concept for Gevekom and help us stay at the forefront of the competition for talented employees and professionals.”

Roman MolchRoman Molch, CEO

“Employee satisfaction is a matter close to our hearts. Our efforts and success in this area have once again been confirmed by the ‘World’s Best Employer’ award. At the same time, it gives us momentum in our search for the best specialists and managers.”

USIQ Customer 3Maria Rita Zinnecker, District Councilor
USIQ Customer 2Marcus Fleischhauer CEO - Alice-Hospital

That’s Why it Works

There is no single definition of “seal of approval” or “quality seal”. The terms, together with “quality label”, are often used interchangeably. In general, a seal tells customers or applicants that an independent party has checked something against defined criteria. Learn more: What are seals of approval and how do they work?

With a successful certification you receive a full evaluation in tables and the marketing package you ordered. Depending on the package, this includes a landing page, social media posts and a press release distributed to news sites through a press release service. See the packages: Pricing

Quality labels are most effective when they are awarded by an independent party and when the criteria behind them can be checked. The clearer a seal and its symbols are, the easier it is for people to understand what it says. Learn more: What are seals of approval and how do they work?

A study published in Information Systems Research found that a third-party assurance seal on an online store increased the likelihood of purchase. In the data reported, the conversion rate rose from 2.90% to 5.33% when the seal was shown.

The authors conclude: “We conclude that the risk perceived by consumers while shopping online is partially mitigated when a trusted third party provides an assurance seal that endorses the quality claims of the online retailer. The seal acts as an additional signal of the online retailer’s quality, reducing the amount of information asymmetry perceived by consumers and thereby facilitating their purchasing decisions.”

The study looked at one online retailer and an e-commerce security seal, not at USIQ seals. Effects for other seals, industries and audiences can be larger or smaller.

(Koray Özpolat, Guodong (Gordon) Gao, Wolfgang Jank, Siva Viswanathan (2013). Research Note—The Value of Third-Party Assurance Seals in Online Retailing: An Empirical Investigation. Information Systems Research, 24(4):1100–1111. https://doi.org/10.1287/isre.2013.0489)

The certification process and criteria were developed by PhDr. Oliver Scharfenberg, MBA, CEO of USIQ. His MBA thesis and his doctoral thesis both dealt with quality seals for employers, and in a randomized experiment with 1,093 participants he measured how an employer seal changes the likelihood that candidates apply. The criteria draw on this and other research and state their limits openly. More on the team page and the research page.

Every program sets out who is invited and how many answers are needed. For Top Employer and Family-Friendly Employer, all employees in the covered locations are invited to a confidential survey. For Top Service, USIQ invites the company’s own customers. If participation stays below the published minimum, no result is issued. In every case you receive the survey results in clear tables, whether or not a seal is awarded.

What Sets Our Quality Seals & Certificates Apart

PUBLISHED CRITERIA

You can read what is measured and how it is scored before you apply. No black box.

REAL RESPONDENTS

Your own employees or customers answer, and you cannot choose who is asked.

DATA TO IMPROVE

You receive the survey results in clear Excel tables, so you can see where to act.

PUBLIC VERIFICATION

Every seal links to a verification page showing the level, the scope, the exact dates and the methodology version.

HUMAN DECISIONS

People score and decide. A second reviewer checks every award, and payment never buys a result.

MARKETING PACKAGES

If you are certified, you receive a digital seal, a certificate with a unique ID and, depending on your package, a landing page and press release.

Request a Consultation

Yes, Let’s Get My Company Certified