What is an Employer Image? Employer image is a central aspect of employer branding. It refers to the perception of a company as an employer by current and potential employees as well as other stakeholders. A positive employer image can make a significant contribution to attracting qualified talent and [...]
What Are Quality Criteria for Market Research? This article presents the so-called quality criteria of market research (objectivity, validity, and reliability). Learn more about the quality criteria. 1. Objectivity in Market Research Objectivity is a key quality criterion in market research and plays a decisive role in [...]
What is Employer Attractiveness? Employer attractiveness is a key aspect of employer branding and describes how appealing a company is to potential and current employees. Dr. Jessica Naundorf's dissertation provides a comprehensive presentation of the various aspects that contribute to employer attractiveness. These aspects are explained in [...]
What is Personnel Marketing (HR Marketing)? 1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). [...]
What is Employer Branding? In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding [...]
What Are Seals of Approval and How do they Work? There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). [...]
What is an Employer Brand? An employer brand is a central component of employer branding and plays a key role in positioning a company as an attractive employer. It encompasses all aspects that influence the perception of a company as an employer and forms the basis for the strategic [...]
The development of Employee Loyalty The development of employee loyalty has gone through various phases over time, each characterized by specific theoretical approaches and practical measures. The concept of employee loyalty originated in the classic management theories of the early 20th century. During this period, the focus was [...]
