HOW AMERICAN COMPANIES ARE BECOMING MORE FAMILY-FRIENDLY
THE IMPORTANCE OF FAMILY-FRIENDLINESS IN ATTRACTING SKILLED WORKERS
This white paper reviews the importance of family-friendly workplace policies,
emphasizing talent attraction and retention across generations. It starts with the definition of what constitutes workplace friendliness, including components such as flexible work arrangements, parental leave, and childcare support, which have become crucial in the competitive labor market. It shows how organizations offering family-friendly policies enjoy greater satisfaction, retention, and productivity. At the same time, it discusses budgetary limitations and cultural resistance as challenges faced by companies in implementing these policies. The document further describes generational perceptions of family-friendliness.
HOW AMERICAN COMPANIES ARE BECOMING MORE FAMILY-FRIENDLY.pdf
EMPLOYER BRANDING
A COMPREHENSIVE GUIDE FOR U.S. EMPLOYERS
This white paper examines the crucial role that employer branding plays in competitive labor markets concerning the attraction and retention of top talent. It defines employer branding as a strategic approach through which organizations position themselves as employers of choice by effectively communicating their culture, values, and employee experiences. It emphasizes the importance of a clearly defined Employee Value Proposition (EVP) that informs employees about the unique benefits they can expect from the organization: advantages, growth opportunities, and work-life balance. The current state of research on employer branding increasingly acknowledges its significance but also reveals considerable gaps, particularly in international contexts.
HOW TO BE A TOP EMPLOYER
A GUIDE FOR U.S. EMPLOYERS
This white paper examines the crucial role that employer branding plays in competitive labor markets concerning the attraction and retention of top talent. It defines employer branding as a strategic approach through which organizations position themselves as employers of choice by effectively communicating their culture, values, and employee experiences. It emphasizes the importance of a clearly defined Employee Value Proposition (EVP) that informs employees about the unique benefits they can expect from the organization: advantages, growth opportunities, and work-life balance. The current state of research on employer branding increasingly acknowledges its significance but also reveals considerable gaps, particularly in international contexts.
HOW TO ATTRACT NEW EMPLOYEES TO YOUR COMPANY
WHAT DO GENERATIONS X,Y AND Z WANT FROM AN EMPLOYER?
This white paper discusses, among others, the different preferences and expectations of three generational groups in the labor market. The aim is to give employers insight into what is required to attract and retain such diverse talents. It follows that Generation X, because of the economic decline they experienced, valued job security, work-life balance, and respect for personal time. They favoured flexible working conditions and the opportunity to work independently. The key drivers for Generation Y, or Millennials, are meaningful work that aligns with their values, career development, and flexibility in their roles. They look to employers who can offer continuous learning and recognition.