1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). It encompasses all strategic and operational measures that [...]
In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding Employer branding is a strategic [...]
How are some businesses able to effortlessly deliver high-quality products and services while continuously improving over time? For some businesses, it seems easy, while others struggle to keep up with basic customer demands. If you're not one of these “effortless” companies, you're probably asking yourself what you're doing wrong. [...]
Have you ever heard the term ISO 9001 being thrown around? You might know that this is a quality certification. However, there is generally a lot of confusion and conflicting information about what ISO 9001 is for and how to attain it. ISO 9001 is a way for businesses [...]
An employer brand is a central component of employer branding and plays a key role in positioning a company as an attractive employer. It encompasses all aspects that influence the perception of a company as an employer and forms the basis for the strategic orientation of HR marketing or [...]
Have you ever wondered how some businesses can attract new customers and stand out in the market so seemingly effortlessly? Maybe you've been wondering, “What can I do to build more trust with my clients and make my company more visible? Would obtaining business awards and quality seals make a [...]
So, you probably heard about Google for Jobs before…but you might be wondering, "What exactly is Google for Jobs? And should I care about this tool?" Well, if you're an employer trying to attract top talent, then Google for Jobs is something you want to be familiar with. Now, you [...]
The development of Employee Loyalty The development of employee loyalty has gone through various phases over time, each characterized by specific theoretical approaches and practical measures. The concept of employee loyalty originated in the classic management theories of the early 20th century. During this period, the focus was [...]
