What Makes an Employer A Great Place to Work?

A great place to work isn’t defined solely by salaries or perks; it’s about balance, benefits, culture, and security. These pillars are crucial for employee satisfaction and a company’s success.

A positive work environment also lowers recruitment costs, boosts retention rates, and enhances employee branding. A strong reputation as a great workplace attracts talent and keeps them, reducing turnover and fostering a loyal, engaged workforce.

If you want these benefits, striving to be a great place to work is essential. Below, we’ll explore the qualities that set such workplaces apart.

1. Personal Value & Purpose

At the core of job satisfaction lies an individual’s values meshing well with company culture. When employees perceive that their workplace reflects their principles, their job becomes more than a paycheck—a chance to make a positive impact.

Recent years have demonstrated the increasing significance of personal purpose and values in the workplace. According to Gartner, 82% of employees expressed the need to be recognized beyond their job roles as individuals by their organizations, only 45% feel like this occurs.

Treating staff as part of a larger family fosters a deep sense of belonging and importance, increasing employee commitment to company goals by making them feel acknowledged and important.

An exceptional workplace is defined by its ability to connect with its employees’ values and objectives while upholding them with a shared culture that fosters unity within its ranks. Such harmony gives employees the feeling that their contributions matter while elevating the work experience for all involved.

2. Career Advancement

Employees looking to grow professionally are attracted to companies that provide clear opportunities for advancement.

“Career advancement” is a term that encompasses a variety of steps an employee might take on their path to professional growth. From the perspective of frontline workers, as revealed in a study by McKinsey, career advancement includes a range of specific aspects, which will be illustrated below:

Companies considered a great place to work understand the significance of these career aspirations. They provide clear roadmaps for job growth, competitive salary enhancements, comprehensive learning opportunities, and skill alignment initiatives.

These efforts create a positive ripple effect throughout the organization. As employees advance and feel valued, they bring renewed energy and engagement to their roles. This dynamic atmosphere increases productivity and fosters a culture of continuous learning and development.

By investing in the growth of their employees, great workplaces demonstrate a commitment to helping each individual reach their fullest potential. This commitment is a key driver of success for both the employees and the company as a whole.

Above-Average Income or Benefits

Competitive wages and benefits are widely acknowledged as equally important for individual satisfaction and career advancement.

Gallup reports that since 2015, this “need” has grown increasingly important to workers. From fourth place, with 41% citing it as “very important,” to first place, with 64% considering it an essential aspect when searching for employment.

Attractive compensation packages with comprehensive benefits are always welcomed by job seekers, and companies that provide superior salaries and perks compared to industry norms tend to attract job candidates who appreciate these luxuries, as these demonstrate how seriously the business holds its employees.

Effective recruiting strategies require attracting and retaining talented professionals. An employer’s salary and benefits offerings clearly indicate their appreciation: fair pay, extensive healthcare options, and flexible schedules all send a clear message: We value you!

Recognition and Appreciation

Imagine working hard on a project, meeting tight deadlines, and exceeding limits only to have your hard work go unrecognized. This can be demotivating, which is why recognition and appreciation are integral to fostering an enjoyable work culture in any organization.

Recognizing employees’ efforts can boost confidence and motivate them to excel at work. Recognition could be simple thank-you emails or public praise during company meetings.

Recognizing employees should be integral to every company’s culture, not simply an annual event. Regular recognition should demonstrate the company’s appreciation and respect for all their efforts across every level.

A recent study indicates that employees who feel recognized and appreciated have a significantly decreased chance of leaving the organization and perform 56% better. This illustrates how making employees feel valued can have tremendous positive results for any successful organization.

Work-Life Balance Culture

Nowadays, striking a balance between job responsibilities and personal life is crucial. Companies prioritizing work-life balance are seen as great places to work because they value their employees’ well-being.

Employers can adopt several strategies to enhance work-life balance:

  • Introducing flexible work hours to fit individual schedules and family needs.
  • Offering hybrid or full-time remote work options is in demand; a recent study shows that over half of employees are considering such arrangements.
  • Implementing a four-day workweek to increase efficiency and give employees more downtime.
  • Providing generous vacation policies and promoting a culture that encourages taking time off to relax and rejuvenate.
  • Expanding parental leave to support employees and their families more comprehensively.

Prioritizing work-life balance has become non-negotiable for many employees. FlexJobs reports that approximately 68 percent of workers are ready to change careers for better balance, even over the prospect of higher pay.

Job Stability & Security

Job security is a top concern for many people, with about 27 percent of U.S. workers anxious about the stability of their jobs.

A reliable job gives employees peace of mind and loyalty to their company. More than just keeping a job, stability means trusting in the company’s strength to endure tough economic times.

Trust is the foundation of job stability. Employees must trust that their well-being is a priority for their employer, and employers must trust that their staff is committed to their roles.

Google’s experiment showed that workplaces focusing on psychological safety perform better. This finding supports the idea that a great place to work provides reliable employment.

Inclusive Workforces

Inclusivity and diversity are integral to creating an exceptional workplace environment. By cultivating such an inclusive and welcoming culture, companies can foster greater innovation, teamwork, and team spirit, as well as an atmosphere that values all backgrounds and experiences equally.

Every employee should feel valued and appreciated regardless of his/her background or identity. Different perspectives are welcomed and integrated in these settings, leading to more creative solutions and informed decision-making processes. A diverse workforce brings abundant ideas, cultures, and viewpoints, contributing to a business’s increased adaptability and problem-solving abilities.

Inclusivity goes beyond having a diverse team. It means creating an environment in which every voice can be heard and has the power to shape decisions through policies and practices that actively promote participation, equity, and respect for all individuals—it means creating an inclusive workplace where differences are seen as assets rather than liabilities.

Overall, an ideal workplace values diversity and inclusion. It recognizes that each team member’s contributions are instrumental to its success and is dedicated to creating and nurturing an atmosphere where all can feel welcome and at home.

Great Employer Branding

Establishing a robust employer brand is crucial for attracting and retaining the finest talent. Demonstrating care for employee well-being and success positions an organization as an exceptional workplace.

The perception of how a company treats its employees forges its employer brand. This distinct image differentiates a company, making it an attractive choice for potential employees by offering a supportive and enriching work environment.

Building a strong employer brand involves more than attracting new candidates. It’s about shaping an identity as a business that values its team and fosters their professional development.

Key elements of effective employer branding include:

  • Showcasing real employee stories to provide insights into the company culture
  • Highlighting career progression opportunities and personal growth initiatives
  • Offering competitive benefits and flexible work arrangements
  • Communicating the company’s commitment to social responsibility and community involvement
  • Maintaining transparency in company operations and decision-making processes

By integrating these elements, a company solidifies its reputation as an employer of choice, appealing to both current and prospective employees.

Seal of Approvals



Recognizing an exceptional workplace is key to enhancing a company’s reputation. Awards acknowledging a company’s commitment to a great work environment are powerful indicators of its values.

At USIQ, we specialize in identifying and celebrating these exemplary workplaces by giving out seals of approval. Our seals of approval help companies:

  • Attract highly skilled professionals looking for employers with a solid reputation.
  • Improve their image with customers, business partners, and investors.
  • Lift employee spirits by recognizing their employer’s investment in a top-notch work environment.

Some of the distinguished awards that USIQ grants to deserving organizations include:

Through these seals of approval, we support companies in showcasing their dedication to a workplace that values its employees, cares for their well-being, and is mindful of the environment.

Interested in elevating your workplace’s standing? Contact us for our seals of approval, which will mark your commitment to excellence and distinguish you as an employer of choice.