Tips and Strategies for Using Facebook for Job Postings and Recruitment (+ 5 Common Questions Answered)
The hunt for the perfect job or the ideal candidate has changed a lot over the past years. Job seekers are no longer flipping through the classifieds section of their local newspaper, and employers are no longer solely relying on recruitment agencies.
A lot of companies and job seekers are using social media for jobs these days. The Society for Human Resource Management found that 84% of companies are already using social media to find the right people to hire, and another 9% plan to start doing so.
Also, according to a study from CareerArc in 2021, 86% of people looking for a job use social media to help them find one – not just for job hunting but also for making connections and talking to companies they might want to work for.
With the new ways of reaching employers and employees, the process has become faster, easier, and much more accessible. However, it can also seem quite overwhelming to figure out how and where to look for a job or for the right candidate.
While the specific “Facebook Jobs” feature was phased out on February 22, 2023, the platform continues to offer valuable tools for employers and job seekers alike. That includes job ads and dedicated groups.
Today, we will take a look at Facebook as a recruitment platform. We’ll let you know if it’s the right choice for you, and if so, how to create a job listing on Facebook, how to apply for jobs on Facebook, and how to increase your chances of landing your dream job or finding the perfect candidate.
Stay tuned because, at the end, we will also answer some of the most frequently asked questions about this topic.
Why Consider Facebook for Job Listings?
The change from traditional job posting methods to digital recruitment platforms has been fast and revolutionary.
Digital recruitment platforms like Facebook can let you reach more people more efficiently, and it allows job listings to be seen by a broader audience. All one needs to do is click a few buttons, and the perfect candidate can meet their dream job.
Since there are so many platforms, why would one choose to use Facebook specifically? Well, thanks to its massive user base and its social networking capabilities, it can bridge the gap between employers and potential employees and make it easier than ever to find the right match.
You don’t have to limit yourself to one digital recruitment platform, but including Facebook as one of the platforms that you apply on or list your job on can be a great choice for bigger reach.
What Is Facebook Jobs?
Let’s get to the important question: What is Facebook Jobs? Or, more accurately, what was Facebook Jobs?
It was a feature within the social media platform that enabled businesses to post job openings directly on their Facebook page. These listings then appeared in the Jobs tab on Facebook, in the news feed, and in other strategic places across the platform.
With the specific “Facebook Jobs” feature no longer available, employers and job seekers alike need to adapt their strategies. Posting job descriptions and opportunities can now take the form of regular Facebook posts, sponsored ads tailored to reach a target demographic, or contributions to specific groups dedicated to job opportunities in various regions or industries.
Facebook remains a relevant platform for companies and job seekers alike, there just isn’t any specific feature called “Facebook Jobs” anymore.
How to Post a Job on Facebook?
If you want to gain new employees through Facebook, there are multiple routes you can take:
- Job Ads: You can still create and run targeted job ads on Facebook and Instagram. These ads can be directed to specific demographics, interests, and regions so that your job listings are seen by the right audience.
- Community Groups: Consider joining or creating Facebook groups that are dedicated to job opportunities in specific areas or industries. These groups can be a valuable resource for posting job openings and connecting with potential candidates.
- Company Page: Use your company’s Facebook page to post about open positions. Include engaging descriptions and multimedia elements to attract attention. Encourage followers to share your posts to increase their reach.
Tips for Optimizing Your Job Post:
There are a few social media recruiting tips or Facebook recruitment strategies that you can use to optimize your job posts or job ads so your perfect candidate can find your listing:
- Use Keywords: Make your job listing stand out by weaving in pertinent terms both in your job title and the body of your description. This step guarantees your job listing is easily found by the right candidates.
- Create Great Descriptions: Dedicate time to composing descriptions that not only are clear but also capture the essence of what makes your role and organization unique.
- Respond Promptly: When potential candidates reach out with questions or submit their applications, make it a point to reply swiftly.
What the Application Process Looks Like for a Job Seeker:
Now, if you’re an applicant who wants to find their next job on Facebook, there are lots of reasons for you to use the platform as well.
Here’s an updated look at how job seekers can effectively use Facebook for their job search (despite the shift away from the dedicated “Facebook Jobs” feature):
- Discovering Job Listings: While the Jobs tab is no longer available, job seekers can find listings through company pages, sponsored ads, and community groups dedicated to employment opportunities in specific areas or industries. These listings are often shared within various groups and can be found through Facebook’s search function as well.
- Applying with Ease: Although the direct application feature through a dedicated “Jobs” tab has been removed, many employers include instructions for applying within their posts or ads. This may involve sending a resume via Messenger, applying through an external website, or even contacting the employer directly through Facebook. The key here is to follow the application instructions given in the job post carefully.
- Direct Communication: The advantage of Facebook is the ease of direct communication. Once you find a job listing of interest, you can often message the company page directly to express your interest or ask questions. This direct line to potential employers allows for a more personal and immediate connection and can make it easier to stand out as a candidate.
Pros and Cons of Using Facebook for Recruitment
If you’re still not sure if Facebook Jobs is the right place for you to apply or look for employees, here is a quick overview of the pros and cons so that you can weigh the benefits with the potential drawbacks.
Advantages
- Wide Reach: With its massive user base, Facebook opens doors to a broad audience of potential candidates.
- Targeted Advertising: The platform’s advertising features allow employers to zero in on candidates based on demographics, geographic location, and interests.
- Cost-Effective: Employers can either post job openings at no cost or choose paid ads for greater exposure. Either way, Facebook often presents a more budget-friendly option than traditional job boards.
Potential Drawbacks
- Privacy Concerns: Some job seekers may hesitate to apply through Facebook, worried about the overlap between their private and professional lives.
- Limited Professional Details: Unlike specialized career platforms, Facebook might not provide as in-depth a look at an applicant’s professional background.
- Quality of Applicants: The simplicity of applying may result in a flood of candidates, not all of whom will meet the desired qualifications.
Facebook vs. LinkedIn: Which is Better for Job Recruitment?
When you’re deciding between using Facebook versus LinkedIn for recruitment, you will have to think about the nature of the job and the desired candidate profile.
First off, let it be said that you don’t really have to decide; you can use both platforms. But if you want to zone in on one of these two social media platforms, or you don’t want to allocate your budget or time towards both of these different digital recruitment platforms, here are a few thoughts about what might be best for you:
Facebook is particularly effective for businesses that want to hire locally or fill their positions very quickly. It is of a more informal nature and has a very broad reach.
All of this makes it ideal for a role that requires a personal touch or a better understanding of the local community. You can reach a huge amount of people very quickly, which is great if you just want a large candidate pool.
If you are more concerned with professional networking and recruitment, especially, LinkedIn can be the better choice for you. This is especially true when you’re looking to fill a role that demands specific skills or extensive experience.
The whole platform caters more to professional exchanges, so it’s a good choice to go for LinkedIn when you want to apply for a job or look for candidates in an industry or position where qualifications and a professional background are of big importance.
You also might end up with a lower number of applicants, or as an applicant, you might have a bigger chance of actually getting to the next stage of the application process since there are fewer people applying.
Maximizing Your Recruitment Strategy on Facebook
Now that you know how to post a job on Facebook, how to apply for jobs on Facebook, and how to use Facebook Jobs in general, you might want to know about some hacks for your Facebook recruitment strategy.
How do you get the best applicants? One great way to do this is by actively participating in or even creating new Facebook groups related to your industry. That can provide a platform for interaction and direct recruitment.
You can also choose to invest in sponsored posts if your budget allows, which can amplify the reach of your listing. This can be useful if you haven’t received enough applications or if you want to target a very specific audience.
You also shouldn’t underestimate the role and importance of your company’s Facebook page. This is the face of your organization on social media and it offers an insight into your company culture, your values, and what it’s like to work with you. You can add pictures so that applicants can get an idea of your team, the workplace, and the company culture as well as possible events.
If you would like to enhance your recruitment strategies even further (and maybe beyond Facebook), exploring our blog on Best Practices in Talent Acquisition offers additional insights and strategies.
Common Pitfalls to Avoid in Facebook Recruitment
Recruiting on Facebook offers lots of opportunities, but posting a job on Facebook comes with its own unique challenges.
One common mistake is overlooking privacy settings, which can deter potential applicants who are concerned about their personal information.
Another is failing to respond to applications in time, which can discourage highly qualified candidates and harm your company’s reputation.
Is Facebook the Right Platform for Your Recruitment Needs?
Facebook, with its big user base and advanced targeting capabilities, is a very valuable tool for companies who want to recruit.
No matter if your goal is to fill positions quickly, target specific demographics, or show your company culture, Facebook’s recruitment features can cater to a wide range of needs.
As the recruitment landscape continues to evolve, incorporating Facebook into your hiring strategy could offer a competitive edge and connect you with a diverse pool of potential candidates.
If you still have any open questions or are looking for more detailed guidance on how to use social media platforms for recruitment, our guide on What is Social Media Recruitment provides essential information and tips that can be helpful.
For more information about us and how we can support your recruitment and employer branding strategies, feel free to reach out to us.
In case you still have any open questions, check out these answers we have to the most asked questions about recruitment on Facebook and applying for jobs on Facebook.
FAQ: Everything You Need to Know About Facebook Jobs
Is Facebook Jobs discontinued?
Yes, Facebook Jobs has been discontinued as of February 22, 2023. You can no longer post job listings through the dedicated Facebook Jobs feature.
Can you use Facebook for recruiting?
Yes, you can still use Facebook for recruiting. Although the Facebook Jobs feature is discontinued, employers can run job ads, use company pages, and participate in job-related groups to find and recruit candidates.
How do I hire someone on Facebook?
To hire someone on Facebook, consider the following steps:
- Post the job opening on your company’s Facebook page.
- Run targeted job ads to reach potential candidates.
- Join and post in Facebook groups related to your industry or job openings.
- Encourage current employees to share the job posting on their personal profiles.
- Follow these steps to attract candidates and direct them on how to apply.
Do recruiters look at your Facebook?
Yes, recruiters may look at your Facebook profile. While not all recruiters do this, it’s increasingly common for recruiters to review a candidate’s social media profiles to gain insights into their personality, professionalism, and how they may fit with the company culture. That is one of the reasons why it’s important to maintain a professional online presence.
Are Facebook job postings free?
Yes, posting job openings on your company’s Facebook page is free. However, if you choose to run targeted job ads to reach a wider or more specific audience, there will be costs associated with those ads.
